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Online Marketing

Once your website is launched the Kollektive can help you 'drive traffic' ensuring as many of your potential customers find your site. We do this through a range of online marketing services, picking those that will work best for your website.

Search Engine Optimisation

You can register your website with most search engines and directories for free - however this does not guarantee a listing, and certainly not a top-page listing.
There are a number of 'tricks' you can use in the way you design and manage your website to improve positioning within the search engines and directories.
The Kollektive are specialists at search engine optimisation. We offer a consulting service to analyse and implement modifications to your website to improve it's 'index-ability'. We also offer a management service to monitor and re-submit your site information as search engines and directories grow and develop (see 'Priority Submission' on this page).

Call us on 0870 7 60 60 67 or email us at info@kollektive.com

Priority submission

£100 annual fee per URL submitted (e.g. home page of your website), monitoring rate at £40 p/h to monitor submissions and positions within search engines (suggested: frequently changing website - 30 minutes a week from the second month; infrequently changing website - 1 hour a month from the second month). We recommend monitoring happens from the second month as it will take only 48 hours minimum on search engine sites like MSN and 'Yahoo! UK and Ireland' to get a listing but may take up to 4 weeks to become stable within other sites. Remember - submission doesn't mean ordering of search results, we cannot guarantee a particular position within search results using this option please see 'Keyword Buying' on this page.

Call us on 0870 7 60 60 67 or email us at info@kollektive.com

Keyword Buying / Pay-Per-Click Management

As well as simply registering with a search engine (Google, Yahoo!, etc), it is possible to buy 'keyword advertising packages'. Through which consumers see classified advertising for your company when they search for relevant keywords. When the consumer clicks on your advert, they are taken to your website.

Keyword advertising packages are charged according to a pay-per-click rate, ie. you are charged each time a consumer clicks your advert and is taken to your site. In addition there is an initial set-up charge for each package.

The Kollektive manages keyword advertising campaigns on behalf of our clients, booking keyword advertising across 3 main groups (prices vary from week to week, so these prices below are for an approximate guide only - call us for a bespoke quote):

Category A Sites

Sites include: Yahoo! UK & Ireland, AOL UK, Ask Jeeves, MSN, Lycos, Tiscali - full list upon request.

  • Priority Level : up to 4 business days to set-up, £160 set-up cost. Pay-Per-Click cost depends on keywords. Pre-pay your clicks (minimum is £0.10 per click). Monthly monitoring and reporting £40 p/h - min 2 hours per month agreed with client.
  • Standard Level : up to 10 business days to set-up, £130 set-up cost. Pay-Per-Click as priority above. Monthly monitoring and reporting £25 p/h - max 2 hours per month (over max charged at £40 p/h) agreed with client.

Category B Sites

Sites include: dooyoo, Netscape, UK Plus, ITV.com, lastminute.com, moneynet, PCPro, Clearly Business - full list upon request.

  • Priority Level : up to 4 business days to set-up, £150 set-up cost. Pay-Per-Click cost depends on keywords. Pre-pay your clicks (minimum is £0.10 per click). Monthly monitoring and reporting £40 p/h - min 2 hours per month agreed with client.
  • Standard Level : up to 10 business days to set-up, £100 set-up cost. Pay-Per-Click as priority above. Monthly monitoring and reporting £25 p/h - max 2 hours per month (over max charged at £40 p/h) agreed with client.

Categroy G Sites

Google Adwords System - .com, .uk, .fr... and syndicated to AOL, CompuServe, Netscape, Ask Jeeves, Earthlink, plus hundreds of local sites through a public syndication feed - full list upon request

  • Priority Level : up to 4 business days to set-up, £40 set-up cost (this is for one ‘advert’ displayed when keywords are triggered - each additional advert is £20 to set-up - you can run multiple adverts simultaneously) - set-up includes copywriting fo advertisment (28 chars for title, 2 lines of 35 chars) and keyword research. Pay-Per-Click cost depends on keywords. Payment in arrears for clicks (minimum is £0.04 per click) - credit limit starts at £50. Monitoring and reporting £40 p/h - min 2 hours per month agreed with client.
  • Standard Level : up to 10 business days to set-up, £20 set-up cost (this is for one ‘advert’ displayed when keywords are trigged - each additional advert is £15 to set-up - you can run multiple adverts simultaneously) - set-up includes copywriting fo advertisment (28 chars for title, 2 lines of 35 chars) and keyword research. Pay-Per-Click as priority above. Monitoring and reporting £25 p/h - max 2 hours per month (over max charged at £40 p/h) agreed with client.

 

Call us on 0870 7 60 60 67 or email us at info@kollektive.com

Direct Online Marketing (Email)

We find that one of the most effective forms of online marketing is to send regular or occasional emails to registered customers. The Kollektive can offer a complete end-to-end solution for this kind of 'bulk-email' marketing. Details of which are outlined below, alternatively you may wish to handle some components of your direct online marketing in-house and choose from one or more of these services (the costs given below are for an average bulk-email up-to 100 recipients).

  • Set-up cost: design/build of HTML-Email template inline with / utilising with existing brand and digital image assets (ready to be used in multiple email campaigns) : approx 8 hours (£320)
  • Cost per campaign mail-out:
    • Copy-writer: to generate copy for the email according to your requirements : approx 1 hr (£40)
    • Designer: production of assets specific to this email (eg. product shots) : approx 1.5 hrs (£60)
    • Integration of HTML-Email template, copy and design so that it is ready for sending : approx 1 hr (£40)
    • Mail-out support : set-up and managing of actual mail-out (including testing - we will send various test copies of the email to a selection of emails – you may ask to receive these) (£100)
    • Project Management (depends on client requirements): Manage client assets, change requests, etc : approx 3 hrs (£120)
  • Monthly retainer:
    • Mail-out : sending of email to 100 recipients (advised by client and within current EU privacy regulations) (£38)
    • Client Management : Manage requests from the client, report to client when required : approx 1 hr (£40)

Example total cost for first campaign: £758. Subsequent campaigns cost less as there are no the set-up costs (unless you wish to substantially change the HTML-Email template).
For more substantial campaigns with more recipients we provide the following costs, as you can see the more recipients you have, the more cost effective it becomes:

Table: Comparison of pricing per-email for larger quantites of email sent out
Number of recipients Mail out fee Example cost for first campaign (based on above example project) Approx best cost per recipient
0-499 £38 £758 £3
500 - 5,000 £51 £771 £0.15
5,001 - 10,000 £102 £822 £0.08
10,000+ Call Call Call

Please note that the monthly retainer is from the date that you begin sending emails – monitoring and reporting would be 24hr for our servers between emails until you decide to stop (minimum 3 months, and part month non-refundable). Recipients can be emailed as many times as you want, though we do not recommend this – another option is the ability to split recipients into groups and send slightly different emails to different groups.

Call us on 0870 7 60 60 67 or email us at info@kollektive.com